Aura Programmes

An Aura Programme lets a bank or fintech launch its own mobile data plan and use it to reward the behaviours it wants: salary paid in, higher balances, more everyday transactions. Customers earn data by doing those things, and keep earning for as long as they keep doing them.

What a programme is made of

Part	What it means	Who decides
Qualifying rule	The behaviour that earns data, such as “salary received this month”.	You
Qualifying events	The facts from your systems that show a customer met the rule.	You send them
Benefit	What the customer earns, such as a monthly allowance unlocked in weekly steps.	You, within your budget
Provisioning	Delivering the data to the customer’s number, on the network they already use.	Aura
Reporting	Who qualified, what was delivered, and how the group compares with customers not offered the plan.	Aura

How it relates to the Data Reselling API

A programme delivers data the same way the Data Reselling API does: a purchase with a final, confirmed result. The difference is who decides when data is sent. With the Data Reselling API, you decide each purchase. With a programme, you send the events and Aura applies the rule you set.

You can use the Data Reselling API without a programme.